From research to real-world impact through customer discovery.
TRAM Track is an exploratory program designed for University of Melbourne research teams to delve into the potential impact of their work through customer discovery.
The program guides researchers through essential entrepreneurial processes, including problem testing, stakeholder mapping, and value proposition creation.
By helping teams clearly define the problem their research addresses and identify the key customer segments affected, TRAM Track enables participants to understand and articulate the real-world value of their research.
Understand how your research can add value and who that value is for
Apply your research to frameworks from the entrepreneurial world
Connect to University support networks
Practice communicating your findings and impact
Build an entrepreneurial mindset
Gain confidence in yourself and your project
Why join?
Each team participates in a weekly coaching session. These sessions offer focused, tailored support to address your team’s unique needs and guide you through the program’s content.
Coaching
Every team is paired with a mentor who brings valuable insights and expertise. During the program, teams will have mentoring sessions with their mentor and the TRAM Track Program Manager.
Mentors
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“Learning to translate your hard work beyond the academy is difficult, particularly into communities and further afield into unknown spaces. We know it’s important for communication but also clarity in thinking about what and how the impact matters and for whom. TRAM Track helped Sarah and I to see what we’d already achieved with a new lens and language and then to shift our gaze. TRAM Track is a threshold concept for all researchers to cross - because it transforms how you see your research so that you can translate it for others. Working as a team in TRAM Track created working opportunities that we would have otherwise put off. The dedicated weekly workshops and generative mentoring helped to frame the system changes our lab needed to translate our research.”
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“The TRAM Track program helped me explore beyond research and investigate how my PhD project can provide a real-world impact. Through customer discovery, I was able to focus on a specific application, identify stakeholder challenges, and understand their complex ecosystem. The mentors also helped reveal various paths my research could take after the program, including the potential for turning it into a business. I highly recommend Track to anyone interested in entrepreneurship who believes their research could make a real-world difference but doesn't know where to start. The more effort you put in, the more you gain—perhaps even more than expected!”
