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TRAM Track

TRAM Track

An eight-week program to develop alignment.

Creating perfect alignment takes time. During TRAM Track, teams work through a Lean LaunchPad curriculum to define the building blocks of their business model. Over eight weeks, teams will come together to answer the question: “What do your customers want?”.

You'll create alignment between the solution you've created and the problem your customers have by iteratively interviewing potential customers and end-users, creating a feedback loop that allows you to fine-tune ideas, validate concepts and understand if and where you need to pivot.




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TRAM Track

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TRAM Runway

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Application information

We encourage all teams to apply to TRAM Track after completing a TRAMx bootcamp, ready and raring to go. Advanced teams with developed concepts may apply to TRAM Track directly. We care deeply about creating the most comprehensive experience for all teams and individuals, so we're happy to chat to you about which program is the best fit for you depending on where your research project is at.

Register your interest

Key Dates

Application round closes
Applications are now closed
Applicants notified
24 April 2020
TRAM Track starts
12 May 2020
"TRAM Track helped us to quantify the problem-solution fit, encouraging us to refine our value proposition so that it is more clear, focused and easily communicated. Through customer interviews we were able to validate our hypotheses around end-user pains and gains, and exposed some new elements of the value proposition that weren't previously obvious to us."

Christopher Bolton


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What is TRAM Track?
TRAM Track is undertaken by dynamic research teams over eight weeks to build their capabilities. Participants work together with TRAM mentors to test market validation and generate a business model.
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What’s the difference between the TRAM programs?
The TRAM programs are designed to be matched to how advanced teams are along their research commercialisation journey. TRAMx is open to early stage or new research teams, TRAM Track and Runway are for teams that already have some traction, while TRAM Air assists more advanced teams who are working toward commercial outcomes. Head to our Programs page to find out more.

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